ShaSumz is your destination for authentic Lucknowi Chikankari with a contemporary soul. Founded by Sumbul Khan, a designer deeply rooted in classic and vintage aesthetics, the label brings together the richness of traditional hand embroidery and the finesse of modern design. From intricate Zardozi to elegant Mukaish work, every piece reflects timeless craftsmanship with a refined, understated charm.

Sumbul’s love for heritage and handcrafted detailing is evident in every ShaSumz creation. With a focus on soothing pastels, muted tones, and flattering silhouettes, the label specialises in luxury pret, offering versatile pieces that seamlessly transition from day to evening wear. Whether you're looking for an elegant cocktail sari, understated bridal wear, or couture-inspired ensembles, ShaSumz delivers with sophistication and flair.

Sumbul’s journey is as unique as her label. Born in Iran and raised across the UAE and Oman, she later pursued her MBA from the Faculty of Management Studies & Research, AMU. After a successful stint in the IT industry in Oman, she moved to Lucknow and returned to her first love "fashion". Driven by her passion, she founded ShaSumz as a tribute to Chikankari, reimagining the traditional craft through a modern lens.

At ShaSumz, every collection is a celebration of elegance, craftsmanship, and individuality, for women who value heritage, yet aren’t afraid to stand out.